New Delhi: The Central government on Monday announced a 26 percent hike in advertisement rates for print media and introduced a premium for colour advertisements, aiming to strengthen the sector amid rising costs and growing competition from digital platforms.
As per the revised structure, black-and-white advertisement rates for newspapers with a circulation of one lakh copies have been increased from Rs 47.40 to Rs 59.68 per sq. cm. The government has also accepted the committee’s recommendations on offering premium rates for colour ads and preferential placement, the Information & Broadcasting Ministry said in a statement.
The ministry noted that higher government ad rates will provide crucial revenue support to newspapers, helping them sustain operations, maintain quality journalism, and promote local news coverage at a time when input costs—particularly newsprint—have surged.
Strengthening financial stability, the statement added, will enable print media organisations to invest in better content and continue serving the public interest effectively.
The Central Bureau of Communication (CBC), the nodal agency for government publicity across media platforms, last revised print advertisement rates in January 2019 based on the recommendations of the 8th Rate Structure Committee, with the rates valid for three years.
To review the structure afresh, the 9th Rate Structure Committee, chaired by AS&FA (I&B), was set up on November 11, 2021. Between November 2021 and August 2023, the committee engaged with major associations representing small, medium and large newspapers—including the Indian Newspaper Society (INS), All India Small Newspapers Association (AISNA), and Small-Medium-Big Newspapers Society (SMBNS).
The panel examined key cost factors such as WPI inflation in newsprint, imported newsprint prices, wage costs, general inflation trends, and other production-related expenses before submitting its recommendations on September 23, 2023.
According to the government, the upward revision of advertisement rates brings print media compensation closer to market realities and acknowledges its continued relevance in a diversified media ecosystem. The move, it added, will help improve the reach and effectiveness of government communication efforts across the country.
