Music becomes a campaign weapon
As Bihar gears up for Assembly elections, the campaign trail has turned musical. Bhojpuri songs celebrating Bihari identity are taking center stage, blending pride, nostalgia, and politics. BJP MP and Bhojpuri singer Manoj Tiwari’s latest track—an ode to “Biharipan”—is going viral across social media platforms.
Cultural revival through melody
Unlike typical Bhojpuri songs known for glamour and dance beats, these election numbers focus on heritage, migration, and development. References to Nalanda University, Jayprakash Narayan, and Kunwar Singh reinforce a sense of regional pride among youth voters.
Studios in overdrive
Across Patna and smaller districts, music producers are rushing to record campaign anthems. Songs linked to both ruling and opposition parties are being shared on YouTube and WhatsApp, reflecting how melodies have become a tool to connect emotionally with rural voters.
